Launched in 2009, Shashi is a New York City based global jewelry and accessories line designed by Danna Kobo. Shashi lends true individuality to its wearer, allowing the freedom to create their personal story through cutting edge design and affordable luxury. It’s no wonder the collection has a an extensive celebrity following and was asked to collaborate with the CFDA x ABLE MADE project. Inspired by a love of travel and exquisite gemstones, as well as a passion for helping others.  

Yuvi Alpert and Danna Kobo, designers of the fine jewelry line Ruby Kobo, wanted to create a second collection that was more casual but still retained the quality of their high-end designs. Shashi jewelry was born. Alpert and Kobo were inspired by temple bracelets handed out during Hindu prayer ceremonies, religious strings embedded with glittering stones that symbolize friendship, love, and good luck. As a result, each Shashi design evokes emotion and sentimentality.

Shop Shashi at Souvenir below.

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